The Office Depot Private Brand teamed up with the band One Direction to help raise money for an anti-bullying education program for the back-to-school season. The limited edition product line was comprised of binders, dividers, composition books, nail polish, journals, decals, notebooks, pens, decals, washi tape, and other collectible items available for sale as part of the 1D+OD campaign. New York agency, Sew Branded, provided a series of conceptual designs for both product and packaging. The Private Brand Creative team advised on development of the series and managed the creative relationship between the agency, the executive team, and each product's individual manufacturer to ensure consistent and accurate production.
CREDITS:
Creative Director: Mary Sarlo Carmichael
Creative Agency: SEW Branded
Program Director: Jason Sardis
Photographers: Mark Hickman, Kristine Evans
Sr. Production Manager: Carmine Longo
Production Manager: Stephanie Dershow
Print Manager: Sharon Gross
Creative Agency: SEW Branded
Program Director: Jason Sardis
Photographers: Mark Hickman, Kristine Evans
Sr. Production Manager: Carmine Longo
Production Manager: Stephanie Dershow
Print Manager: Sharon Gross
